Brand for a small bakery business.

 

- I have participated in the naming process and after some sketching we defined both name and concept.

 

Top: Best, perfect, unique, one of a kind.

Cake: reference to all bakery products.

 

 

The T is a baker's hat and the coverage on top of it makes it look like a cupcake (the main product of the client).

 

The irregular stroke simulates handmade lines of chocolate.